Dialogue between software users and publishers cannot be established spontaneously.  As members of user clubs or associations, the most loyal customers exchange all sorts of information (strategic and operational) between themselves.

For greater efficiency, but also to help these groups organise and structure themselves and make the most of their knowledge, Florence Gillier Communication leads, co-ordinates and manages these associations or user clubs on a daily basis.

As a representational body, it proposes a wide range of skills:

 Development of network loyalty
 Administrative management and accounting for the association 
   - organisation of board of directors meetings, annual general meetings, financial management, etc.
 Institutional and commercial communication 
   - prospecting for members, design of commercial brochures, construction of the line to be taken, etc.
 Internal communication and network leadership
   - internal newsletters, organisation of events, organisation of special theme meetings on major hi-tech current affairs, search for 
   partnerships
 Creation of a Web-oriented administration and information tool
   - definition of specifications, editorial and graphic design, member and network management via the site, site setup and operational management, scanning the Internet for intelligence
 External communication and public relations 
   - promotion in the press of action taken, member and VIP management during face-to-face meetings